Samsung’s market share for the 2nd quarter of 2014 has dropped to 24.9 percent compared to the same quarter of 2013, where it held an impressive market share of 32.2 percent. In order to counter this abysmal financial performance, Samsung has decided to make several changes when its smartphones are concerned. For starters, the company will be cutting its phone line-up by 30 percent in order to start saving exorbitant costs. The other one happens to be rolling out a completely new design for its upcoming Galaxy S6. The company is rumored to be shifting away from the plastic exterior and bringing in a new, premium design for the device.
In addition, the company has also decided to bring out foldable smartphone screens that will be able to bend it half and remain unscathed. According to the Vice President of Samsung’s business strategic team, Lee Chang-hoon, the leading smartphone maker will begin production to release a monthly count of 30,000-40,000 foldable screens by the end of 2015. The announcement was made during the Samsung Investor Forum 2014 that was held in New York. The Vice President also stated that the company is also planning on releasing a mobile device that will sport a foldable screen by next Christmas. With this plan, Samsung will also be looking to increase its overall production capacity in 2016.
According to Samsung, the manufacturing of flexible AMOLED displays will help the company to compete with rigid LCD screen offerings. The flexible AMOLED display is most probably an iteration to the curved edge display present on the Galaxy Note Edge. While most critics concluded the device’s curved display feature to be nothing more than a gimmick, it provides a flurry of flexible notification options for the user to choose from.