The Middle Eastern regions’ productivity in terms of development is proliferating as tech company and smartphone maker Sony has announced that Dubai is going to be the location that will house the company’s first ever underwater Xperia Aquatech store. The Middle East and African subsidiary of the Tokyo-based company had made the announcement and further stated that the store will be completed on December the 3rd.
Sony has also said that opening the store will provide an opportunity for the company to make its acquaintance with the affluent members of Dubai’s consumer based society and plans to woo them with a variety of mobile devices; specifically the company’s current flagship device, the Xperia Z3, and other waterproof smartphones, tablets and accessories.
According to the Rüediger Odenbach, who is the vice president of Sony Mobile Middle East and Africa; he has said that:
‘We promised 2014 would be a year marked by a bigger, better and bolder Sony approach to both our products and the way we present them’.
The company did not state additional details as to whether or not the store was going to be a permanent or temporary one. It did however, mention one crucial detail; Sony will be hosting an interactive competition prior to the opening of the store, to grant consumers the golden opportunity to gain entry in the company’s opulent store. The Japanese phone maker has already launched a number of mobile devices in the region, including the Xperia Z3 Dual and Z3 Compact. The launch of the store is also expected to spark additional boom to UAE’s consumer electronics industry.
According to research reports compiled by the Dubai Chamber of Commerce and Industry, the market is expected to reach a mammoth valuation of $3.97 billion by 2015.