The success of BlackBerry’s Passport smartphone has been able to accumulate so much exposure that the company has started its ad campaigning to gain as much notoriety and sales as possible. A business commercial for the unorthodoxly designed smartphone stars none other than Masai Ujiri, a Nigerian born gentleman who happens to be the General Manager of the NBA’s Toronto Raptors.
According to the General Manager, the BlackBerry Passport is ‘’amazing’’. Ujiri states that the smartphone’s wide view won him over along with the 4.5 inch screen size, a full QWERTY keyboard, and the 1,440 by 1,440 resolution. Thanks to the aforementioned features, the General Manager enjoys browsing on the device, not to mention taking advantage of the touch screen interface along with the QWERTY keyboard to compose emails, as well as checking out team statistics.
The advantage that the wide screen presents to the GM is that he can view all of the Toronto Raptors’ stats on one whole page, without having to swipe left or right to check out different details. BlackBerry has dubbed this feature as “Working Wide.”
The commercial also displays the philanthropic side of Ujiri as he attempts to take a portion of his success and wealth to give to the impoverished children of Africa, using basketball as the primary tool. The basketball executive also says that there whether he is watching practice matches or juggling meetings, there is plenty to do with the BlackBerry Passport.
The smartphone maker has sold more than 200,000 units of its Passport device. The success of the device, while a speck in comparison to the other competing flagship devices, has caused BlackBerry’s inventory to be sold out twice. Even though manufacturer has deliberately kept the phone count low in order to keep inventory levels lowered, this is the first time in a long time that BlackBerry is reaping the fruits of its efforts.